Saratoga Announces Major Expansion In The Middle East With New Office Opening And Senior Hire
Saratoga, a leading company in the field of professional dentistry equipment for dental clinics and dental laboratories, is pleased to announce a major expansion of its business in Middle East. The company has opened a new office in Dubai and has appointed Dr Hesham El Misky as MEA Area Manager, covering all the Gulf countries and Africa. This enlarges the company’s global footprint and aims to better serve existing clients as well as grow activities and impact across MEA regions, in parallel with greater project engagement in these areas. Patrizio Bortolus, Chief Executive Officer commented: “Our push into Dubai is in recognition of the size and opportunity of the market in the Middle East. It is a very important place for us to be and it further reinforce our global presence. I’m confident that Dr Hesham will play a key role in providing and implementing high quality solutions for our clients” Dr Hesham El Misky will have oversight of the strategic direction, expansion and operations in the mentioned countries. Hesham is an experienced, talented sales and marketing professional with more than 15 years of experience in the brand management and business/market development in the MEA regions. “I am profoundly honored to join Saratoga in this new exciting challenge, and I am very much looking forward to work for further enrich Saratoga`s offering and services in the MEA countries” says El Misky. “I am willing to contribute to the company success and leadership providing all the necessary efforts to support current and future customers and expansion plans .” Hesham joined Saratoga from 3M ESPE, where he served for the past 4 years as MEA Business Development Manager and showed himself to be an extraordinary leader with a proven track record. Prior to 3M ESPE, he served for 10 years in Saudi Arabia as National Sales Manager for the dental division of Cigalah Group.
S_teryl, Saratoga’s latest development
A total solution for the safe processing of medical waste and contaminated instruments. S_teryl: a complete range of cabinetry for decontamination areas, addressing all the potential challenges of infection control in the dental environment. Saratoga has identified and analysed the decontamination requirements for processing dental instruments and has come up with some specific solutions for these dedicated areas. Saratoga’s experience has shown that the most ergonomic and thorough method of organising the process is based on the concept of a workflow which “keeps everything in view”. -fixed units, specially designed to receive, support and assist with the operation of the equipment being used to perform the decontamination of reusable dental instruments, such as: large sinks, ultrasonic baths, thermo-disinfectors, pouch-sealers, autoclaves, screens, printers. -separate units either integrated or adapted to the management of all types of waste generated by dental decontamination, disinfecting or washing of the hands, or the storage of instruments which require traceability. – higher worktops for the ‘ standing ‘ position and accessorised with sliding shelves for optimisation of smaller spaces. All this ‘decontamination’ cabinetry is made of materials resistant to bacterial growth: steel, stainless steel, synthetic hard-surface materials. With the S_teryl range, Saratoga offers a broad, flexible and scalable range of cabinetry to meet every possible situation.
Happy Birthday Saratoga
The Italian company is celebrating its 40th anniversary during the IDS in Cologne Saratoga, one of the major international companies involved in the interior design of dental practices and dental laboratories, will celebrate its 40th anniversary in 2013. The company can look with much pride and satisfaction at the results achieved since 1973: 40 years of constant innovation, product reliability and quality, customer service, investment in research and development. “The best way to celebrate this important anniversary is by looking to the future with the same enthusiasm that has driven us since 1973″ – said Patrizio Bortolus, General Manager who, with his father Bruno Bortolus, President, and his cousin Gianluca Bortolus, Production Manager, form the company’s management team -“and 40 years of know-how is what helps us transform our ideas into the means to anticipate and satisfy our clients’ on-going requirements.” From the creation of the Pininfarina line, leading-edge products in the field of dental ergonomics, to the production of the new S_range line (S_tray, S_elect and S_teryl), Saratoga has also always promoted innovation in the area of education. Today Smily is the market-leading simulation unit in terms of educational material, technical design and know-how. Saratoga, a family business that has evolved way beyond its national borders, exports more than 85% of its turnover to over 50 countries worldwide. Forty years of creativity and “made in Italy” design will be celebrated during the 35th edition of the IDS in Cologne, one of the most popular global dental events. A special occasion to celebrate, not only with our employees but also with our customers who together, day after day, make the achievement of increasingly ambitious goals a reality.
Smily: practical pre-clinical case studies
The days when dental students gained experience on simple models are well and truly over. Thanks to Smily, today dentists of the future develop their expertise on units that can realistically simulate the challenges awaiting them in the oral environment. The Smily concept is 100% European: Saratoga has no hesitation in seeking out components which are truly top of the range. So, the micromotor is from Bien-Air (Switzerland), the “phantom head” from Frasaco (Germany) and the suction is provided by Cattani (Italy). The bust on which the phantom head is mounted exactly replicates the movements of a dental chair. Its seven arm movements make possible the surgical operation of this innovative and leading-edge design, while the lamp (24000-36000 lux brightness) is also extremely mobile. Smily‘s ingenuity lies partly in its very compact quadrant design, capable of many different arrangements, and secondly in its dual functionality: it can be set up within seconds either fully equipped or as a complete unit for the treatment of an “artificial patient”. Saratoga’s Smily simulators are used by the dental faculties of Brussels (Belgium), Toulouse, Nantes, Lyon (France), Rome, Turin, Verona (Italy), Valencia (Spain) and also in Liechtenstein and Malta. Outside of Europe, they can be found in Miami, Memphis, Moscow, St Petersburg, and Stavropol, in Korea, Jordan and the United Arab Emirates.
Saratoga present S_tylé a new concept dedicated to customised decontamination with its modular range.
S_tylé sets new standards for decontamination cabinetry. The range consists of various modules with specific functions and colours that enable the clinician to design and customise the instrument reprocessing area to meet both regulatory requirements and functional ergonomics. The choice of modules depends upon which decontamination equipment is used and their specific arrangement for ease of access within the practice. Colours can be incorporated to match the design and express the personality of the individual practice, thereby enhancing overall aesthetics. S_tylé facilitates scalability, flexibility and modernity. Indeed its extensive range of modules allows you to make changes or additions to your original choice so as to continuously keep abreast of changing requirements in dental decontamination. Saratoga has for over thirty years paid great attention to the specific requirements of this area. This is why the choice of materials in the development of its products is determined, not only by the strength and reliability of the metal but also the durability and colour range of the paint, to produce the kind of aesthetic impact everyone wants.
S_elect: a clever combination of carts for Ergonomics, Hygiene and Organization.
Ergonomics, Posture and control of infection risk have now become essential in regulating the provision of health care in the dental office. When the medical team prepares for intervention on the patient, all the material and necessary equipment must be placed close to the operating area to avoid unnecessary, harmful or even dangerous movements. Similarly, at the end of the operation, the contaminated material should be immersed in a decontamination bath as close as possible to the place of use to then be moved to the sterilization room safely. To meet these needs, several S_elect carts, made of materials designed to meet the rules of asepsis (stainless steel, steel painted with Bonderite technology) and easily manipulated, allow you to keep various medical equipment, to prepare the equipment for invasive treatments or even to collect it in tanks of liquid decontaminant, significantly facilitating the preparation and clean-up of the operating rooms between one patient and another. For over thirty years, Saratoga, a company specializing in the production of furniture for the dental industry, has conceived of and designed its products to improve the dental environment in terms of asepsis and ergonomics.
S_tray: una nuova concezione di lavoro all’interno dello studio odontoiatrico
Saratoga, sempre in prima linea nella concezione di prodotti ergonomici in campo odontoiatrico, ha presentato al mercato italiano in occasione di Amici di Brugg, la sua novità S_tray. S_tray è una tavoletta ingegnosa, ambidestra, che risulta parte integrante del piano di lavoro consentendo l’accesso alla strumentazione con la massima ergonomia qualunque sia la posizione di lavoro desiderata, a due o a quattro mani. “Il mobile odontoiatrico si deve adattare ai suoi utilizzatori in modo da implementarne le competenze senza mai diventare un impedimento” spiega Patrizio Bortolus, Amministratore Delegato di Saratoga. “E’con questa filosofia che è stato concepito S_tray, allo scopo di migliorare abilità e destrezza e di favorire la capacità di concentrazione”. Grazie ad S_tray, strumenti e contenitori vengono posizionati nel campo di visione operatoria in modo che né il medico, né l’assistente, debbano spostarsi o cambiare postura, girarsi verso un piano di lavoro troppo distante, alzarsi o abbassarsi durante i trattamenti. S_tray è progettata per soddisfare al massimo l’odontoiatra in termini di comfort, sicurezza, usabilità e praticità, accompagnate dalla trentennale esperienza Saratoga nella realizzazione di spazi personalizzati in funzione delle esigenze dei propri clienti. S_tray: a new concept in dental surgery Saratoga, always at the forefront in the design of ergonomic products in the dental field, presented its newness S_tray. S_tray is a smart, ambidextrous tray integrated in the work top, allowing access to the instruments with maximum ergonomics, apt for any desired work position, whether two or four-handed. “The cabinet has to adapt to its users in order to implement their skills without ever becoming a hindrance,” said Patrick Bortolus, CEO of Saratoga. “This is the philosophy that brought us to S_tray’s conception: we wanted to improve skill and dexterity and facilitate concentration”. Thanks to S_tray, tools and containers are placed in the operative field of vision so that neither the doctor nor the assistant should move or change posture, turn to a work plan too far away, stand or sit during treatments. S_tray is designed to give the best in terms of comfort, safety, usability and practicality, accompanied by fourthy years experience in the design of customized spaces.
Passing the baton in the name of continuity
Patrizio Bortolus is the new Managing Director of Saratoga Spa Patrizio Bortolus, formerly General Manager, is the new Managing Director of Saratoga Spa. He succeeds his father Bruno Bortolus who was appointed President. Gianluca Bortolus, Production Director, joins the Board of Directors. Technological expertise, combined with deep knowledge in the company and a strategic vision of the vital relationship with the customer, has inspired the second generation to recommit a cutting edge and always unique experience for the customer. Patrizio e Gianluca Bortolus, therefore, reconfirms a key reference point for the company, that of maintaining the agility of a family structure while projecting into the future with the help of newly adopted management concepts and techniques. “I am honoured by this appointment”; – the new Managing Director says – “it confirms the handing over from the first to the second generation. It is only right and fair to thank our team who allowed the company to become a reality in over 50 countries and our customers who continuously reward our daily commitment. Saratoga today is a modern company, able to interpret the market needs and to create innovative products with high technological content. Our dedication to customer satisfaction has motivated us to ambitious goals such as the collaboration with Pininfarina and the new simulation unit Smily and it will continue to fuel our desire to grow in the future”.
Saratoga has been selected for the ADI Design Index
The second time round for the Italian company, this time with Smily Saratoga, leading company in the design and production of professional furniture for dental offices and orthodontic laboratories has been selected with one of its most innovative products to be inserted in the Adi Design Index 2008 yearbook. The company has qualified for this title with Smily, an innovative simulation unit for apprenticeship in dental techniques. This product was selected by the Osservatorio Permanente del Design (Permanent Design Observatory), an organisation composed of over 100 experts (critics, historians, designers, specialised journalists), to be added o the ADI Design Index 2008 (the Industrial Design Association design index). This completes the nomination triennium for the XXI Premio Compasso d’Oro ADI, (XXI Industrial Design Association “Compasso d’Oro” Award) the first and the most authoritative European award for industrial design that aims at exalting and stimulating the creativity and the already high quality of Italian design. “The ADI Award has become one of the most prestigious acknowledgements of the quality of production and design of goods and services. Considering the fact that only the best companies pass the strict and authoritative selection, I must say that I am very proud of the result” declared Patrizio Bortolus, General Manager of Saratoga. “In the past, our company had already been selected with another product – our Pf Line designed by Pininfarina -, in the Adi Design Index 2006 yearbook” continued Bortolus. The product: Smily is a patented unit of a characteristic triangular shape made up of an ergonomic modular structure that allows the optimisation of space by offering functional teaching work stations. The unit is equipped with all the necessary dental instruments, but the outstanding feature of Smily is the motorised movement that allows the replacement of the dummy below the work table, or moves it to the various work stations. The optional easy-tech system allows video transmission from the teacher’s bench to all the stations connected in the network, while the students can use the touch-screen panel to call the teacher’s attention, who can then answer in real time. The section to be used by the dentist in particular is equipped with a 3F syringe, a turbine, an electrical or pneumatic micro-motor and the possibility of a fourth optional instrument such as a turbine or tartar remover. It is designed for University and dental teaching centres, and Smily can also be used as an independent multimedia station. Saratoga has produced the first Smily simulation room at the Lingotto, a multifunctional centre of international importance, where the new and futurist Dental Faculty of the University of Turin is situated. In 2009 the product has been installed at the University La Sapienza of Rome and at the new Dental Faculty of Trieste, other than further prestigious projects overseas. The company: Saratoga is a leading company in the dental field for over thirty years. The company has been committed to creating a highly technological distribution network throughout the years, aiming for the satisfaction of modern professional dental practitioners who focus on innovation, quality and excellence. The range of products covers five different business areas: production and set-up of equipment and furniture for dental clinics, including sterilisation; production of equipment and work stations for orthodontic laboratories; marketing of a complete range of equipment for dental clinics, such as autoclaves and compressors; marketing of a complete range of laboratory equipment, such as casting machines and ovens; design and production of simulation units and stations, equipped with dummies, for the teaching of dental techniques. Currently, Saratoga exports over 75% of its sales, thanks to its efficient Customer Care service, offered by its numerous distributors spread over 40 different countries. Efficient solutions, consideration towards the client’s needs and high quality service are a few of the extras offered by the company. Saratoga controls and co-ordinates the entire production cycle personally managing the many phases of the production process: from the processing of the sheet- metal to the paintwork, the set-up and final testing. The company is certified according to the ISO 9001-2000 regulations.
Saratoga and Pininfarina design: the Smily Line
Innovative simulation unit for apprenticeship in dental techniques The innovative Smily Line is a product of Saratoga skills and Pininfarina Extra’s unmistakable design, which have designed this highly technical dental simulation bench for dental education. Smily Line Smily is a patented unit of a characteristic triangular shape made up of an ergonomic modular structure that allows the optimisation of space by offering functional teaching work stations. The unit is equipped with all the necessary dental instruments, but the outstanding feature of Smily is the motorised movement that allows the replacement of the dummy below the work table, or moves it to the various work stations. The optional easy-tech system allows video transmission from the teacher’s bench to all the stations connected in the network, while the students can use the touch-screen panel to call the teacher’s attention, who can then answer in real time. It is designed for University and dental teaching centres, and Smily can also be used as an independent multimedia station. The section to be used by the dentist in particular is equipped with a 3F syringe, a turbine, an electrical or pneumatic micro-motor and the possibility of a fourth optional instrument such as a turbine or tartar remover. Saratoga has produced the first Smily simulation room at the Lingotto, a multifunctional centre of international importance, where the new and futurist Dental Faculty of the University of Turin is situated.
Saratoga Line CB and CF:
The Company’s traditional line has been renewed This classical line of professional dental fittings has been improved over time, becoming ever more reliable. An ergonomic, modular range, made in high quality materials that have a highly attractive visual impact. These characteristics make it easily adaptable to planning details of any clinic or dental office. CB Line This line offers solutions developed in minute detail to ensure the best operating facility for daily use thanks to the use of flush ceramic washbasins, teflon gaskets along the edges of the whole unit and unhookable hinges with 170° opening. CF Line This modular range adapts to the development of projects and solutions ensuring the same quality level as the CB Line, to satisfy the most sophisticated technical and stylistic needs. The principal distinguishing feature is the design of the steel bases, adjustable in height, that allow easier maintenance and hygiene of the room. The work surface can be made of glass, corian or laminate.
Saratoga PF Line:
Creativity and Professionalism produced through the cooperation of Pininfarina and Saratoga The Saratoga PF line represents an integrated system, designed to satisfy the effective working needs of professional dentists, more and more looking towards futuristic technology. The project was developed by the Saratoga team with the cooperation of the designer Paolo Pininfarina, President of the Pininfarina Group and CEO of Pininfarina Extra. An exclusive line for dentistry was developed through this cooperation resulting in an innovative design, with soft and welcoming lines, designed to offer an experience of pure comfort and aesthetic pleasure without forgetting functionality, efficiency and hygiene, all essential for dental practice. The PF line is equipped with two patented systems: the first is an apparatus with mobile arms, allowing the dentist to have all the necessary equipment to hand, optimising security, efficiency and hygiene. The particular shape of the instrument tray with its slightly raised edge, to prevent instruments from falling, demonstrates the level reached by the ergonomic research for dental practice. The second is a special infra-red tap that integrates the water, soap and disinfectant supply. Furthermore, by touching a sensor, the operator can easily open in the most hygienic way the cover that protects the tray. All that is needed is a simple hand movement. Each feature of the PF line is designed to ensure maximum hygiene, not only with the materials used, but the chosen shapes also follow this objective. This is why the handles of the drawers have been designed in a superior shape, eliminating holes that can be difficult to clean. Furthermore the modular PFL was designed with an independent washbasin to optimise space in the work room while obtaining an alternative hygiene system. The PF line is available in two solutions. The PF One is a modular proposal composed of a bench in the back and a washbasin column with steel base. The PF Two is a unique bench with two integrated washbasins. In both cases the materials are of the highest quality. The Pininfarina design and the thirty years of experience of Saratoga are the guarantee of quality and sturdiness in the materials used. Available in metallic paint in blue dream, silver, green or pearl white, including Ral colours. A project featuring innovative systems and forms capable of satisfying the needs of professional dental practitioners who require futuristic and technological solutions.
35 years of Italian quality product research in the dental field Saratoga is a leading company in the dental field and has been an important benchmark in Italy and the rest of the world for over 30 years in the design and production of professional furniture for dental offices and orthodontic laboratories. The company has been committed to creating a highly technological distribution network throughout the years, aiming for the satisfaction of modern professional dental practitioners who focus on innovation, quality and excellence, in five different business areas: production and set-up of equipment and furniture for dental clinics of which the cutting edge is the Pininfarina line; production of equipment and work stations for orthodontic laboratories; marketing of a complete range of equipment for dental clinics, such as autoclaves and compressors; marketing of a complete range of laboratory equipment, such as casting machines and ovens; design and production of simulation units and stations, equipped with dummies, for the teaching of dental techniques, with the addition of the innovative Smily project, created in cooperation with Pininfarina Extra. Following the great success of the first fortunate cooperation with Pininfarina Extra, specialised in production and interior design, the Company has added the Smily line to its production. This new simulation unit has been created in cooperation with eminent professors at the Italian College of Dentistry to improve the teaching and training of future dentists. Saratoga currently exports over 70% of its sales, thanks to its efficient Customer Care service, offered by its numerous distributors spread over 40 different countries. Efficient solutions, consideration towards the client’s needs and high quality service are a few of the extras offered by the company. Confident after established experience and constant updating, the technical studio is capable of designing and making complete dental systems, equipped with compressed air and centralized suction, of small size and also larger ones, such as at the Faculty of Antofagasta in Chile and the University King Khaled in Saudi Arabia. Saratoga controls and co-ordinates the entire production cycle personally managing all phases of the production process: from the processing of the sheet- metal to the paintwork, the set-up and final testing. Saratoga is certified according to the ISO 9001-2000 regulations.